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Shakib Khan
Jun 15, 2022
In General Discussions
Reflected in audience growth. Pinterest saw Coinbase User List global monthly active users up 37% year-over-year to 459 million in Q4. The company notched over 100 million new monthly active users globally last year, more than ever Coinbase User List before. Executives indicated that Pinterest is attracting users who are in search of escapism they can’t find elsewhere online. “People need a place to dream and be optimistic, away from politics and bad news,” Silbermann said. Looking ahead to the first quarter, Pinterest will focus on emerging formats Coinbase User List like video, including through dynamic offerings such as how-to tutorials. The company in September introduced Story Pins, its iteration on the video- and image-collage format that is now ubiquitous across social media. Silbermann said that helping creators monetize stories is a Coinbase User List priority, and that Pinterest plans to invest in sponsored story patents. Pinterest at the same time is trying to broaden its tent of advertisers. Automation is one area in the spotlight as the platform aims to offer campaigns that are both budget-friendly and easy to scale. Last month, the site introduced a performance-driven ad format that lets marketers automate the process of Coinbase User List building personalized creative targeted at specific audiences. Social media companies have generally posted strong performance during the pandemic as more people flock online to stay connected and entertained. Snapchat, which also reported earnings Thursday, saw revenue up 62% year-over-year to $911 million in Q4. New bets from the video-sharing app, like a TikTok competitor called Spotlight, contributed to the momentum.
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